Newsroom

Venture Beat shares five actionable insights from our CEO, that would marketers maximize their marketing profitability in 2023. Gone are the days of relying on intuition, luck, and frivolous spending of marketing budgets. The only way up in the marketing industry is through efficiency, data-driven precision, and out-of-the-box thinking, each of which is thankfully made possible with the help of AI-powered tools and tech.

These days, marketing and growth teams have to perform the same or more with smaller marketing budgets. As such, to get the most bang for their buck, they have to maximize each marketing channel’s performance. This is exactly why growth teams have been placed in the position to revamp their strategies, to facilitate shorter payback periods, all while also increasing profitability. At the very least, growth teams want to significantly improve the confidence in knowing what that period would be, for each of their campaigns.

Marketing teams at such B2Bs end up scrambling to make major campaign decisions based on early CAC or return on ad spend (ROAS) metrics that rely on historical averages. They need a little extra help in the form of predictive marketing, of which some elements can easily be done in-house. To help you better evaluate your campaigns early on, our data science team created an Ad Group Likelihood Simulator.

The “growth-at-all-costs” approach needs to be phased out, and our CEO outlined why in this post on Hackernoon. Since it has become increasingly important for profitability to be at the heart of marketing and growth strategies, this post also includes a formula to measure marketing profitability potential.

Foresight, Voyantis’ predictive analysis solution, allows businesses to predict the future value of channels, campaigns, and ad sets. This enables leaders to gain foresight of every user’s value in 6 months so they can immediately evaluate the effectiveness of media spend across multiple KPIs through a dedicated dashboard that visually displays performance data. What’s more, bids are easily adjustable based on LTV and ROAS predictions, making target returns achievable.

Our predictive growth platform was featured in this article on JPost, showcasing the top tools and tech for eCommerce companies. We were chosen because our solution assists growth teams in focusing on profitability by utilizing actionable LTV-based predictive data to acquire and retain customers with the highest value.

Digital Journal writes about how Voyantis enabled Notion to optimize its Google Ads search campaigns in real-time, increasing ROAS and user acquisition. Furthermore, they reveal how we enabled the global SaaS company to successfully implement value-based bidding, which highlights how Voyantis could help global companies in managing their marketing budgets better amid the looming risk of a recession.

In this post on Hackernoon, our CEO addressed the common misunderstanding of growth potentially being the opposite of profitability. That is far from the truth! If anything, there is no need to sacrifice one in order to get the most out of the other. This post outlines how growth and profitability actually go hand-in-hand.

Ido Wiesenberg, our CEO, shares his best tips and tricks for fellow entrepreneurs on Hackernoon. From how to lift productivity to his business philosophy, here's what he has to say.

This feature on Indie Hackers goes over how Voyantis’ predictive growth platform helps businesses acquire and retain customers using their future value. It also covers how our platform taps into the power of AI to predict LTV shortly after acquisition, making it far easier for growth teams to market and grow.

Voyantis’ launch coverage on TechCrunch! Find out how Voyantis’ predictive growth platform is helping growth teams increase efficiency by focusing on the right users, while improving unit economics; and how our ML algorithm can project a user’s future propensity and lifetime value shortly after acquisition and throughout their journey.

The official press release covering Voyantis’ official launch on July 5, 2022. We unveiled our codeless AI platform, which enables growth and marketing teams to acquire and retain high-value users for greater long-term profitability—after two years in stealth! We also announced raising $19M in seed funding from leading VC’s.

NY Tech featured our launch on their website! Find out what our founders, investors, and customers have to say about our predictive growth operating system, which empowers online businesses to achieve sustainable LTV-based growth–while overcoming privacy challenges and ever-growing costs of acquisition

This feature on SiliconANGLE highlights our launch, including details on how Voyantis’ AI algorithms automates the task of analyzing a company’s business data for opportunities to optimize ads, which is usually a complicated and time-consuming task.

Read all about how Voyantis is helping companies of all sizes to shift gears, and move from actions based on naive models and assumptions, to AI-powered actions that leverage predictions for all growth aspects—from user acquisition and remarketing, measurement, activation to lifecycle marketing.

This post by our CEO, Ido Wiesenberg, goes over how from changing consumer behaviors and expectations to restrictions and limitations from ad networks and operating systems—we have seen that growth at any cost is neither efficient nor scalable for brands. This is why ROI and profitability should be considered a primary metric for all brands.

This post explores how there are plenty of marketing decisions, as well as general business decisions, that can be made through data analysis. After all, the greatest of marketing teams cannot perform miracles based on intuition alone, but they can get much closer when they leverage their data appropriately!

This post by Voyantis’ CEO covers how marketers can use predictive UA to clear some of the hurdles that are leaving them working in the dark. These hurdles include scalability/profitability concerns, and plenty of other restrictions and limitations. Changing times may have led to complications in UA. But technology exists to guide growth teams towards profitability.

This post discusses how changes between ad networks and operating systems led to lower ROAS, and decreases in scalability. What growth teams need these days is a future-proofed solution to all these challenges.

This post covers how leaders need to redefine the way data is used in their organization. This can be done by building stronger data structures and using probabilistic and predictive data models to cover the blanks being created by the limitations, restrictions and other obstacles being thrown their way.

This post by Voyantis’ CEO revolves around the casual gaming space. The industry, which is already on a billion-dollar trajectory, is continuing to grow at an accelerated pace. This post offers sustainable ways to further facilitate growth, in addition to powering up user acquisition campaigns.

Entrepreneur Studio featured our launch on their website! Find out why growth at all cost is no longer a thing and how Voyantis helps marketing and growth teams onboard their path to profitability –while overcoming privacy challenges and ever-growing costs of acquisition