Oops! Something went wrong while submitting the form.

Value-Based Bidding Adoption: Your Step-by-Step Guide

The future belongs to the right conversions—those of the most profitable customers. This is the core of Value-Based Bidding (VBB). If you want to explore how VBB can transform your marketing strategy and drive sustainable growth, this webinar is for you. Join Google and Growth Mammoth experts to learn how targeting the most valuable conversions can elevate your business.

Nov

2022

10:00

EST

I want to join

Highlights

The long game

Any company playing the long game, wanting to cultivate both retention and long-term revenue gains needs to consider adopting value-based bidding or VBB.

Personlization

It turns out our parents were right! Google stats indicate that 93% of all customer journeys are unique, necessitating a tailored acquisition and retention strategy for each customer, starting with how much you should bid for each prospective user.

Win Win

To make the switch to VBB, get your whole team and board aligned and centered around a key metric: value. It’s good for privacy too. AI will help marketers be effective in acquiring new users in a competitive market while keeping up with the shifting terrain of consumer privacy.

"The hardest switch for companies is moving to predictive modeling because they feel they are missing data for the first few days of the journey. They need to build trust in predictions. Companies need to keep in mind leveraging predictions as a new source of truth and measure new campaigns with LTV as a benchmark of their performance. It’s a mind shift."

Keshet Brosh

Tech Partnerships Manager @