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How Did Miro Acquire 30% More Paying Users Without Increasing its Budget?

Ever wondered how Miro, one of the fastest-growing SaaS companies, scales up rapidly while keeping a tight rein on its budget? discover how Miro leveraged Voyantis' predictive signal optimization to guide Google towards acquiring their ideal user subset in a cost effective way.

16
Jan
2024
10:00
AM
EST
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Highlights

01

Smart Growth

Driving sustainable growth is crucial. It's not just about growing at all cost, rather growing smartly to ensure spending pays off. This is especially vital for companies with freemium models and long conversion cycles, sometimes spanning a year. Value-Based Bidding (VBB) offers a viable strategy in this case.

02

True Value

The notion of differential value targeting really matters in SaaS. For example the higher a user ranks on the org chart, like a Chief Product Officer, the more influence they wield, earning you a contract with more seats.

03

The Future

In the future, Miro is set to broaden its VBB initiatives to Meta and YouTube, as part of a transformative journey likened by Eitan to the challenge of climbing Mount Everest. This signifies a major, ambitious shift for the company.

"We are trying to move away from this old model of one price fits all to where we really know how much to pay for user X, which is very different than user Y, even on the same team! At the end of the day I want to have a unique value for each user. This is the holy grail.”
Eithan Helman
Eithan Helman
Head of Growth Marketing @

How Did Miro Acquire 30% More Paying Users Without Increasing its Budget?

“I see Voyantis as a partner, not a vendor. The amount of support and patience we get from Voyantis is amazing. We are trying to convince Voyantis to help us on other fronts with AI predictions”
Eithan Helman
Eitan Helman
Head of Growth Marketing @

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