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The Path to Holistic Customer & Revenue Growth with MoneyLion

Balancing cost and value in customer growth and lifecycle management has never been more important. Eran Friendinger, Voyantis CTO, hosts Mark Goodwin, Director of Marketing Strategy and Analytics at MoneyLion, a leader in financial technology. Discover MoneyLion's journey towards holistic growth, tackling challenges, and implementing strategies like Value-Based Bidding. Learn about optimizing acquisition channels, predicting user revenue, and navigating the complexities of fintech growth. Don't miss this opportunity to gain valuable insights on how to maximize potential in this dynamic industry

Mar

2024

13:00

EST

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Highlights

Use your 1st party data

Fintechs have access to rich data sets, both transactional and engagement data, that can be leveraged for lifecycle marketing to offer meaningful value through personalized marketing. This can include recommendations, insights, tips, and community content. The core approach and challenges are similar across industries; all consumer businesses should strive to use their data to connect with their customers effectively.

Diversify your growth paths

Diversification is key to maintaining an efficient acquisition engine. Much like an investment portfolio, a sound strategy involves operating across multiple channels—social platforms, affiliates, articles, and content. This approach is crucial for reducing CACs and finding quality customers wherever they engage.

Build Foundations

Optimizing for quality and down-funnel success events requires the right data, models, and expertise. This doesn't happen overnight; it starts with building a robust data infrastructure to track user touchpoints, onboarding steps, and resulting user revenue. You also need to be clear on your goals. Define what success looks like for your acquisition efforts and business goals, as "value" varies across industries and growth stages. With a clear definition of value, ensure your data and tracking align with that outcome, enabling effective optimization.

"We had estimated that if we could improve our ROAS by 10% it would be well worth the investment, and a 30% improvement would be fantastic. With Voyantis our ROAS improvement on Google and Meta well exceeded that fantastic expectation."

Mark Goodwin

Director, Marketing Strategy and Analytics @